[Update] Hearthstone and community: Inside Blizzard’s radical new approach to working with players | eloise hearthstone – Vietnamnhanvan

eloise hearthstone: คุณกำลังดูกระทู้

Before Blizzard introduces huge changes to Hearthstone, community members were brought in to discuss the plans

It’s a Tuesday morning in September 2015, and the sun is beating down on Blizzard’s Orange County, California, campus, as it usually does. Inside one of the heavily air-conditioned buildings, there’s a conference room filled with a dozen of the most popular Hearthstone streamers — and thus some of the most popular streamers on Twitch in general.

Fans of ‘s streaming and competitive scene could look around and recognize names like Strifecro, Reynad, Eloise and Gnimsh. They would certainly take note of Jeffrey “Trump” Shih, a 28-year-old who gained an audience as a pro StarCraft 2 player before discovering Hearthstone. Many would notice Brian Kibler, a well-known competitor in the Magic: The Gathering scene who has embraced Hearthstone as his digital card game of choice.

And standing in front of the whole group is Mike Morhaime, one of the people who founded Blizzard some 25 years ago. He’s a representative of the company to this community, and also a fan of the game. He grins and laughs as he discusses unlocking his first golden hero in Hearthstone (mage) and his favorite deck (freeze mage).

Listen to an in-depth discussion about Hearthstone and Blizzard’s radical plan in the episode of Minimap below.



“I really encourage you to make the most of your time here,” Morhaime says. Blizzard has invited these community members here to do something unprecedented for the notoriously secretive company: It’s going to share plans for a huge change to Hearthstone months before revealing those plans to the public, in order to get feedback and decide if things need to change, but also in order to emphasize how important these people are to Hearthstone.



“It’s not fully Blizzard’s game,” Morhaime says. “It belongs to all of us. We feel that we’re developing this in partnership with the community and with you guys. You’re very important to us.”

They’re sugared words, meant to make the visitors feel special. But there’s also an undeniable tinge of truth to them. Blizzard is doing something unprecedented here. The company has always focused on community, but it’s never let the community look behind the scenes in quite the way that it’s about to.

You see, Hearthstone has a problem, and Blizzard needs help to fix it.

The pitch

In order to better facilitate discussion, the community members are split into two rooms, each led by two members of the Hearthstone development team to explain the situation. Trump, Strifecro, Eloise, Savjz and Kibler are put into a room together.

Starting the discussion here is Hearthstone production director Jason Chayes. He begins with a history lesson about a totally different card game, Magic: The Gathering.

Chayes recounts how, after years of building up more and more cards, Magic found itself at a point where it needed to introduce new formats to keep the game healthy. What it came up with is what’s now known as Standard, a format where only cards from the most recent blocks and sets are playable.

“It was needed for Magic to stay alive,” Chayes says. “As most people know, Magic is the strongest it’s ever been in 20 years.”

Hearthstone has been around and growing quickly for almost two years. It has multiple expansions with over 100 new cards, plus several adventure sets with a smaller number of additions. All of this has piled up quickly, and Blizzard believes that its game, too, now needs a Standard format. That’s what it has invited some of the game’s most devoted players to talk about.

Anything that keeps the game shifting and changing is likely good

Chayes and senior designer Mike Donais present their initial vision for ‘s Standard format. They call it “definitely a work progress,” and sure enough, the first pitch reads starkly different from where the system will end up months later. Here’s how it’s described.

When the first expansion of 2016 launched, Hearthstone would be split into two modes: Standard and Legacy. In Standard, the 30 cards from the Curse of Naxxramas adventure set would no longer be playable. All other cards from all other sets and expansions would be available. With the first expansion of every year, a similar rotation would occur, with cards from expansions older than a year being rotated out of Standard.

The Standard format would be kept to four to six sets in play at any one time. In Legacy mode, however, everything would be available forever. Standard would be the primary mode for ranked play in Hearthstone, but Blizzard would run special Legacy tournaments as well.

The reaction in the conference room is a heavy silence. None of the community members are surprised, exactly — most of them knew a move like this was inevitable for Hearthstone’s long-term health — but none expected to be hearing about it early, made part of the committee to determine if this plan worked.



Chayes breaks the silence with further explanation of Blizzard’s thinking behind the setup:

“We want to get ahead of it. We don’t think we’re quite at the stage where people are overwhelmed by the number of cards right now, but we know it’s getting there. That’s why we wanted to do this today, before it reaches that point where it’s impossible for new players to feel like they’re catching up.”

Some of those gathered around the table nod. Donais notes how this move will also help keep the game’s “meta” — its evolving list of popular decks and strategies — fresh for longer stretches of time. That gets some mumbled agreement. These people play Hearthstone every day, often for hours at a time. Anything that keeps the game shifting and changing is likely good for them.

As Chayes and Donais flip through some slides with information on the changes, something catches Trump’s eye. One of the slides has a timeline of Hearthstone’s add-ons so far: the first adventure in the summer of 2014, the first expansion at the end of 2014, another adventure to kick off 2015, a second expansion in the summer of 2015, and a third adventure to be released at the end of the year.

“It’s a big risk to tell someone who bought a card that they can’t use it”

What interests Trump, however, are the suggested plans for 2016 and 2017. Rather than continuing a cadence of expansion-adventure-expansion-adventure, Blizzard lays out a timeline with two expansions per year — one at the start, one near the end — and a single adventure between them. If this new formula were to stay consistent, the much bigger expansions would greatly outnumber the smaller and more single-player-focused adventure sets.

“It’s not what we’ve done so far, but maybe that’s the right thing for the future,” Donais says. “We haven’t decided whether adventures should be as common as expansions or not. Maybe the rate of 1-to-1 is not right.”

This shift would help Blizzard’s plans for Standard format. Rotating a bunch of cards out almost requires a bigger expansion, with a huge influx of new cards to replace some of those being lost. It also may require much bigger sacrifices, though. Ones that the community is less likely to agree on.

The great rotation debate

“When someone stops playing Hearthstone for a while and comes back, all their cards could be gone from the Standard format,” Donais says. He’s responding to a wild idea that both Trump and Kibler have begun to champion: Why not rotate out Hearthstone’s Classic set, the original 300-some cards that were available when the game launched?

“If a returning player’s most stable cards or most of the cards they bought first — cards in the Classic and Basic sets — are still allowed, then they still have something to play with,” Donais further explains. “They can at least make a face hunter deck or something like that. They can start playing and getting back into it, and it’s a lot easier. When you quit Magic for two years and everything rotates out, you come back and have literally nothing. That’s jarring. It’s very hard to come back when that happens.”

While Blizzard isn’t prepared to completely rotate out Classic or Basic sets — at least not yet — it has another ambitious idea. With each Standard rotation at the start of each year, the developer will take an opportunity to look at those original cards and tweak their stats where deemed necessary. This may not lead to changes every year, but it definitely will this time around. Chayes calls this year’s plan “a pretty significant change to the Classic set,” with as many as a dozen of the most popular cards in the game being examined.



Chayes and Donais point to the druid class as an example of why this is necessary. The druid-exclusive Basic and Classic cards contain some extremely powerful spells and minions, which have continued to appear in virtually every successful druid deck since the game’s launch. The team has known for some time that it would eventually have to address this. With rotation coming, it has begun talking about which cards are going to be “nerfed,” or made considerably weaker, and druid is one of the key classes being discussed.

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“I picked the Ancient of Lore and Keeper of the Grove,” Donais admits. “Maybe those aren’t the right choices.” He reiterates that Blizzard has not yet determined for sure which cards will be undergoing changes; these are just his personal choices.

Strifecro, himself one of the most accomplished and well-regarded druid players in the game, points to Force of Nature and Savage Roar, two cards that can be comboed together in a single turn late in the game to produce 14 damage immediately. If the opposing hero has been brought to 14 health or below in the previous turns, they can be killed immediately. It’s a combo that’s too strong to pass up, one that all but the most out-there druid decks run — not because it’s particularly fun or brilliant, but because it simply works to grind out wins.

“I imagine a big problem right now is that you can’t print face cards,” Trump says. The face cards he refers to are designed simply to deal damage directly to an opposing hero rather than to claim and maintain board presence. “Face decks are too good, and Leper Gnome and Knife Juggler are too good.”

“If you had the option, you’d play 30 Leper Gnomes in a face deck,” Kibler yells, to laughter and agreement from the rest of the room.

Donais confirms that Leper Gnome and Knife Juggler are two of the neutral minions being looked at by the team as they figure out which cards need to be rebalanced. Clearly the team and the community are on similar wavelengths about which cards are causing the most stagnation in Hearthstone.

But Trump insists that, as huge as these changes sound, Blizzard is actually being too conservative.

“This isn’t really something you can go back on,” Trump says. Therefore, he believes Blizzard should go all-in on the idea of Standard rotation, which means completely getting rid of the Classic set as well.

Chayes bites: “How would you feel if you were someone who hadn’t played for a year or two, and you returned to the game, and none of the cards you owned work in Standard format anymore?”

“It’s a big risk to tell someone who bought a card that they can’t use it,” Kibler acknowledges. “But I think in the longer term, it’s a much bigger risk that everything is the same forever. So much of what’s appealing about a collectible game is that they are dynamic, that so much is constantly changing, and there’s always a new challenge.”

Savjz jumps in to agree: “One way or another, those cards eventually need to go.”

At this point, the room has moved from near-total silence from the community members to a discussion dominated by them. Donais and Chayes sit back, observing as Trump and Kibler go back and forth theorizing on how or why they would rotate the Classic set out altogether.

Kibler makes one of the most compelling arguments during the lengthy discussion: By nerfing Classic cards rather than simply rotating the set out, Blizzard is not only keeping those cards around to continue stagnating Standard format, but it’s also weakening Legacy format. Players who enjoy things the way they are now, who decide to shift over to Legacy, still might find their preferred deck unplayable, not because cards were removed from play but because they were depowered into uselessness.

Players might find their preferred decks unplayable

Kibler concedes that keeping the few cards in the Basic set that every account starts with might make sense. But that’s all he concedes. “Going much beyond a really small core of stuff as things that are always around is a mistake,” he says.

Donais decides to put his cards on the table, so to speak, revealing the game design theory point of view that he’s approaching this problem from:

“There’s this phenomenon I read about called ‘exit points’ in games. Exit points are when a consumer is given an opportunity to leave the game and never play again. When you have to enter personal information to create an account, for example, that’s an exit point. People always try to remove that from creating an account so that you can get [fewer] exit points.”

Standard rotation in general will, Donais says, be a significant exit point. Players will discover that a deck they love is no longer usable in the new format, and that could lead to them leaving altogether. Keeping the 300-ish cards in the Classic set around no matter what is one of many tricks Blizzard will be employing to make that exit point as small as possible. Other possibilities will include giving returning players free decks or offering bonuses for disenchanting cards that are no longer in Standard format.

Donais and Chayes seem unwilling to budge toward the radical idea of rotating out the Classic set, but they continue listening attentively as debate over the issue rages on over lunch. At one point Trump admits that he’s being won over to Blizzard’s current way of thinking on the issue — but before he can explain, the door opens and a Blizzard community representative pokes their head in. Everyone is being summoned back to the conference room to get together again as one big group.



The new player experience

“We don’t want 2016 to feel like a repeat of 2015.”

lead designer Ben Brode is standing in front of the room now. A tall man with a full beard and a loud, iconic laugh, Brode is someone who begins most of his conversations with a hearty cry of “greetings” that’s meant to mimic the innkeeper from Hearthstone. He exudes a sense of passion, pride and joy in his work. He clearly lives this game, as do the many streamers gathered in front of him.

“I think 2016 will feel very different,” Brode says. “And then 2017 will feel bonkers.”

The discussion of whether or not the Classic set should be rotated out has spilled over from the previous room. Brode is confident that noteworthy enough changes will come from Standard rotation as planned.

“In my ideal world, less than one-third of your deck — that is to say, 10 cards — are from the evergreen set,” says Trump.

To the surprise of some, Brode agrees. “That would be great,” he says. “I don’t know if we’ll get there in our first year of rotation, but I think that’s something we should be working toward. Seeing another year of the handlock, for example, being a tier one deck would probably be bad for Hearthstone.”

“If we ever stop gaining new players, we’ll die”

This point seems to once more bring Trump around to Blizzard’s way of thinking. Even Kibler nods, though his experience in the Magic: The Gathering scene has him maintaining some level of skepticism.

Both the developers and the professionals building their livelihood around Hearthstone seem to recognize one of the core strengths that has made the game such a success: a consistent sense of the unexpected, of surprise, of being able to try new things and have them work. For this game, a stagnant scene with very few successful new decks being created is a huge warning sign.

But Brode and company are also looking toward another major issue with Hearthstone that they want Standard rotation to improve, one that may not be as immediately obvious to people playing the game every day. Blizzard needs to keep pulling new players into the game, and the more decks players need to catch up on, the more difficult it is to convince a fresh player that it’s worth the time and money investment.

“Hearthstone has to be gaining new players forever,” Brode says. “If we ever stop gaining new players, we’ll die.”

On that foreboding note, he changes the subject to a sign of Hearthstone’s bright future: the yet-to-be-revealed League of Explorers adventure set. The company is risking a leak of information by giving these community members a look at the adventure over a month before it’s set to be announced at BlizzCon, as a thank you for flying to Orange County and giving Blizzard feedback on the new format system.

Goals aligned

It’s now February of 2016. Blizzard’s initial plan was to reveal the new formats prior to BlizzCon in November 2015. Following the big community meetup, the company decided to wait and spend more time discussing and tweaking internally based on the feedback received. The news finally went public earlier this month.



While Blizzard declined to embrace Trump and Kibler’s idea of rotating out the Classic set, it did take to heart other changes suggested by the community. The developer decided it will rotate out the Goblins vs. Gnomes expansion when Standard is introduced as well. It changed the name of the Legacy format to “Wild,” urged on by Kibler saying they should have something more couched in the Warcraft lore. The team chose to give Wild format its own ranked ladder as well, a recommendation originally tossed out by Savjz.

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Other concerns were ignored, or at least didn’t lead to changes in the overall plan. Trump and others expressed dismay at the thought that Blizzard would remove adventures that have rotated out of Standard format from purchase at all, thus cutting off that single-player content to new players. This is still part of the plan, and has proved to be one of the most controversial and heavily critiqued elements of the announcement among fans.

“We have a thought there, which I wouldn’t say is very mature yet,” says Chayes. “Have you ever watched those Disney commercials that are like, ‘Cinderella is coming out of the vault!’?”

One day, he says, Curse of Naxxramas or other future adventures that have rotated out of Standard could “come out of the vault” for limited amounts of time for players to purchase. Or perhaps Blizzard will come up with a different plan for purchasing these older adventures entirely. Nothing is set in stone, other than that they will disappear from purchase for a time when Standard is introduced.

Hearthstone isn’t just Blizzard’s game

Despite instances in which Blizzard embraced or shied away from certain specific suggestions, Brode says bringing the community out was a success.

“Just being able to sit down face to face and be brutally honest about feedback about Hearthstone,” he says. “It’s different than watching someone on stream consider all the different things that we’re doing and postulate about it. When you’re talking face to face, it’s a discussion. I can say my side, and other people can make points based on that. We get somewhere better, I think. This type of interaction with people from the community is wildly beneficial for us.”

That openness to brutal honesty has helped the community appreciate this process more as well.

“I found myself frequently disagreeing with many of the suggested directions,” Kibler says, looking back on the community event. “I definitely felt like they were receptive to the feedback. I never felt any pressure to censor my opinions at all.”

Kibler still believes that Blizzard needs to make bigger changes, that things staying the same is a much larger risk than anything else. But even still, even if Blizzard isn’t doing things exactly as he would, he’s impressed with the Hearthstone team’s approach to working with the community.

“Blizzard recognizes that Hearthstone isn’t just their game,” Kibler says. “It belongs to the community that has sprung up around it as well. Many game companies simply issue decrees from on high about what is going to happen, and while they may respond to feedback after the fact, they don’t often seek out real input on major decisions from their fan base.”

Brode confirms that this is a path his team intends to stay on. Blizzard will continue inviting major community members to look at new things early, and continue stirring up conversation with that community.

“Those guys go home and play Hearthstone, and we go home and play Hearthstone,” Brode says. “At the end of the day, we all want to make Hearthstone awesome.” Babykayak

Update: Some minor changes and additions have been made to this piece to clarify a few points where the text could have been read as Blizzard already having decided on a change. None of the changes discussed at the event were settled on, and anything that has not yet been officially announced is subject to change.

[Update] Meet Eloise, the troll queen of Hearthstone | eloise hearthstone – Vietnamnhanvan

Eloise tells me that everything she’s learned about American culture has come from Twitch chat, like that time when, on June 4th, the U.S. armed forces beat back the alien horde and blew up their mothership thanks to Will Smith’s tactful leadership. 

She’s being extremely cordial, but the mistake is obvious. “You’re thinking of Independence Day, the movie, it takes place on July 4th, not June 4th.” She stares back with those big painted eyes and laughs her familiar inscrutable laugh. I have no idea if I’ve actually been lost in translation or if I’m being trolled.

We’re backstage at the Hearthstone Spring Championship in a blacked-out amphitheater a few miles from the sweltering centre of Shanghai. The city’s forests are sickly warm in the summertime, and Eloise is dressed accordingly in a mesh tutu, foil Twitch jersey, and a pair of clean Converse high-tops.

Tang “Eloise” Haiyun

The conversation has stalled, and I have to assume she doesn’t actually believe that Will Smith is a Marine Corps pilot, so I try a different approach. “It’s clear that a lot of your viewers are enchanted with you. Do you ever try to play that up on stream?” I worry that the question will sound even more clumsy, but Eloise understands immediately.

“A lot of people think I’m trolling, but that’s how I really think, that’s my real reaction,” she reaffirms, sensing my doubt. “I really think June 4th is when Americans attacked aliens.”

For the record, Eloise deserves to be taken seriously. The woman born Tang Haiyun has been great at video games her entire life. As a teenager in Beijing she joined the elite World of Warcraft raiding guild Stars—who are probably most famous for their controversial Yogg-Saron world first during the Wrath of the Lich King expansion. Eloise convinced her parents to let her sacrifice the long hours necessary for ultra-hardcore raid prep after showing off her top-ranked Shadow Priest DPS. “My mom was so impressed, she said I had the talent and I needed to go for it,” she remembers.

After her Warcraft career ended, Eloise quickly found success in Hearthstone when she migrated to the game during the 2013 beta—placing in the top eight at the 2014 Gold Series, and second in the inaugural US vs. CN Championship. Her talent caught the eye of Andrey “Reynad” Yanyuk, another early Hearthstone pioneer who was was breaking ground on his own esports brand called Tempo Storm. Signing her made business sense: there’s value in cultivating an audience in a crucial region, but Eloise’s affable eccentricity plays well worldwide.

Eloise and Frodan

If anything, her breeziness makes it easy to forget she’s also a helluva player. Tempo Storm project manager and Hearthstone Global Games caster Dan “Frodan” Chou tells me the company offered her a contract because they knew they were getting one of the most dedicated players in the scene.

“Eloise is a player first, personality second. She pushes herself more than most pro players in general. No one on Tempo Storm practices more Hearthstone than she does—sometimes 12-16 hours a day—and it shows with her results over the years,” he says. “She hasn’t had a defining tournament championship win, but she’s placed high in several events this year and has been the most consistent player alongside [fellow Tempo Storm pro] David ‘JustSaiyan’ Shan. No female has had her kind of results and success in Hearthstone. In fact, she’s one of the most accomplished females in esports history despite playing only a few years. It’s a testament to her work ethic and drive.”

Twitch, of course, can be less charitable. The Hearthstone community, much like that of every other popular video game on the platform, does not always play nice. Eloise has scarcely missed a day streaming since she signed for Tempo Storm in 2015, and those early broadcasts veered between teasing and something rougher. “The first time I streamed I think I understood maybe 10 percent of the chat,” she says. “So generally I have no idea what they’re talking about. I just started telling some stories about myself, but my English wasn’t good.”

The highlights scattered around YouTube are inglorious. As you may expect, they focus on Eloise’s overwhelmed response to the reams of Western jokes filling her feed. “What is Kappa? What is ‘we did it Reddit?'” she asks, staring quizzically at the chat-box, sounding out each consonant as patiently as possible. Another message crosses her feed a few moments later. “You are a Canadian boy. … Yes I am!”

Throwing a young woman who’s still learning English into the maw of Twitch chat is a no-win situation, but Eloise never got discouraged, and eventually her culture shock became an integral part of her online persona. Eloise remains a strong Hearthstone player, capable of hitting high-legend and routinely posting thoughtful, hours-long set reviews to her YouTube channel—but she’s also cultivated her Western audience via her relative cultural naïveté. Or more bluntly, her supposed willingness to believe that Americans defeated the aliens on Independence Day.

Eloise streaming with Hafu on a visit to the US.

Along the way, Eloise established a friendship with Rumay “Hafu” Wang, another Hearthstone personality who specialises in the arena mode, and also a former Warcraft arena pro. Their collaborative streams are hilarious and charming—a slumber party filtered through greedy control decks—and when I ask Hafu how she’d characterize her friend, she bubbles with praise for Eloise’s intelligence. “She definitely plays dumb a lot, she’s a lot smarter than she lets on. Not just in Hearthstone, just in general. I think she’s just really lighthearted. She likes to shock people, she likes memes, she likes trolling back.”

However, when Hafu joins Eloise on camera, she has a hard time stomaching the comments in chat. This is a reality for thousands of women in gaming, but Eloise doesn’t slam the door on anything regressive or sexist, and that can bother Hafu. “We run our streams pretty differently,” she says. “The way I see it is that she’s a really good role-model for girls, and when you have your chat acting that way, and going along with it, it doesn’t really help females to move forward in this space together. It’s more about the overall mentality of the culture.”

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Hafu’s reservations are understandable, especially as someone who’s been a perennial target for harassment since, but she also respects Eloise’s right to do things differently. “It’s just how she wants to [run her stream,] it’s an agree-to-disagree sort of thing.”

Many haters perhaps fail to realize that she is genuinely curious and tries to balance her curiosity with her ability to entertain.

—Frodan

Frodan demurred when I asked if Tempo Storm had any significant concern with chat’s relationship with Eloise. “[Our] only concern is for the fans that don’t give her a second chance,” he says. “If you can dig a bit deeper, you will find one of the most unique individuals to grace a competitive gaming community. She’s unafraid of talking about politically sensitive topics. She loves learning about new cultures. She asks wild questions to get people to talk. Many haters perhaps fail to realize that she is genuinely curious and tries to balance her curiosity with her ability to entertain.”

He’s right. To be clear, Eloise isn’t bothered by the perception of her as guileless. She tells me that her chat treats her well, and she routinely uploads “cute and funny compilations” to her YouTube channel— the sort of soft-focus tributes you’d expect to be pieced together by the crazier corners of the internet. Occasionally she sings, which musters a higher Biblethump-to-text ratio than any other stream on Twitch.

Regardless of whether or not you agree with her methods, Eloise is a trailblazer. The influence of Chinese esports personalities is usually limited to Mandarin-speaking regions, and she’s found a way to elevate herself as a genuine crossover success without sacrificing her personality. So while there are undoubtedly people drawn to her stream for creepy reasons, her most valuable asset is her outsider status—a stranger in a strange land of overconfident children making bank playing wizard poker.

Chinese people don’t like people who blame the game.

—Eloise

And then there are the moments where Eloise morphs back into Tang Haiyun, and you catch the devastating, neutering wit hiding behind her self-imposed credulity. Over the course of our conversation, I learned that Eloise is equal parts funny and fascinating when talking about her experiences with Western gaming culture.

On meeting other Hearthstone pros from around the world:

“I have to say, all the white guys look the same to me. I’m not kidding, I’m very serious. I had to go to Twitter and look at their portraits to remember people.”

On the primary differences between Western streamers and Chinese streamers:

“Let’s say Forsen, Reckful, and Reynad all spoke Chinese and they started streaming in China. I don’t think they’d be popular at all, because that’s not Chinese people’s taste. Chinese people like streamers who blame themselves, and make fun of themselves. Chinese people don’t like people who blame the game.”

And here’s Frodan, when I ask him to give me his best Eloise story:

“Eloise met up with me one time in Shanghai while I was traveling to China for an event. I mentioned my hair was too long but my hair stylist back in America wouldn’t be back from vacation for a few weeks. She offered to take me to her salon and her favorite stylist which I obliged. The entire salon is run by males with …interesting fashion choices. I didn’t think about it too much until the stylist kept complimenting me on my physique and rubbing me semi-inappropriately as he was shampooing my hair. It was then that I realized Eloise had taken me to a gay salon.”

That’s the paradox of Eloise. She might front the naive ingenue persona, but it’s also her gimmick. She thrives in a place between intention and accident, wide-eyed innocent and trollish puppetmaster. The pro gaming community is built on questionable investors and vaulting ambition—her boss is also one of the most famous cranks in the entire scene—so it’s great that we have someone in competitive Hearthstone who thinks all that chutzpah is as silly as we do.

Eloise with Tempo Storm owner Reynad (left) and team mate VLPS (right), via Red Bull Esports.

The scene she comes from also has a completely different relationship between broadcaster and viewer. She tells me that one of the most famous Chinese Hearthstone streamers routinely refers to his chat as his advisors. “He plays so bad. So bad! But he asks his viewers to teach him how to play. That’s how [the audience] knows that he’s friendly,” she says. It’s a universe removed from the excoriations handed down by, say, Kripp on a nightly basis.

With that context, it’s easy to understand why Eloise is confused but fascinated by the West. If you didn’t come up in a scene that emphasizes cynicism, fatalism, and externalized anguish, it might seem pretty ridiculous when others freak out after a bad beat. Eloise’s post-loss tweets are a personal favorite—punctuated with a smiling face, and a bubbly forward-thinking optimism.

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Complaints about Hearthstone’s competitive health certainly have their place, but occasionally it’s nice to watch someone largely at peace with the way things are.

Our entire conversation dances around a lingering, awkward question. Eloise makes a good living playing video games. She loves her fans, and has a great working relationship with Blizzard. But this is also someone who pulled 17-hour days to grind through high-end World of Warcraft progression raids. She made her reputation long before her face and charming grammatical misappropriations were being beamed out by webcam. So, as far as her (intentional or otherwise) kawaiiness has gotten her economically, does she ever feel like her talent is overlooked?

I think generally people around the planet don’t take women seriously, just in different ways.

—Eloise

“In the West I feel like people respect me as a woman, but they don’t respect me as a player. But in China, people respect me as a player but don’t respect me as a woman,” she says. “In China, people hate women a lot. They’ll just say ‘you’re ugly, you’re fat,’ but whenever anyone ever talks about me, they might say some mean stuff but they’ll still say I’m a good player. In the West, it’s like the opposite. They’ll be like ‘she’s cute, but she can’t play.'”

“Do you find that surprising?” I ask.

“I think generally people around the planet don’t take women seriously, just in different ways,” she finishes.

Eloise sounds a little resigned when we wrap up with that line of questioning. It’s not something she addresses on stream, and perhaps after a lifetime in the scene, addressing the videogame equality fight feels more dispiriting than anything. But I hope she keeps talking about those issues, because her powers are subversive. Eloise isn’t in awe of anyone. She entered the Western Hearthstone scene as a young Chinese woman struggling to parse our memes. Along the way, she found the language to target all the sensitive spots of the male gamer id. Hearthstone boys are boorish and loud, and Eloise doesn’t take them seriously. People might enter her orbit looking for someone to jeer, but after a 20-minute conversation, you realize that she’s been laughing at you the whole time.


Pavel vs. DrHippi – Final – World Championship 2016


Pavel vs. DrHippi Final World Championship 2016
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Pavel vs. DrHippi - Final - World Championship 2016

Eloise Cancer – Best of funny moments


Thanks for watching my video !
Don’t forget to check out mom’s channel: http://www.twitch.tv/eloise_ailv
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If you would like to support me even more check out my twitch, g2a and streamtip!
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Eloise Cancer - Best of funny moments

The Best of Tempo Storm Eloise


Reynad’s newest addition to the Tempo Storm Hearthstone team is Eloise (secretly ELewis), a female Chinese player who is both a very talented player and a very entertaining one, and she confirms to be Magicamy as well! This compilation shows a few samples of her recent streaming adventures.
All clips come from one single streaming session: http://www.twitch.tv/eloise_ailv/b/667671526
Watch Eloise live on Twitch: http://www.twitch.tv/eloise_ailv/
Join AlphaDraft (free) ► http://alphadraft.go2cloud.org/SH6l
Make sure to check out my new channel for small Hearthstone uploads: https://www.youtube.com/channel/c/wizardpoker
Follow the channel on social media for constant updates:
Facebook: https://www.facebook.com/pages/HearthStoneZapper/353190208220252
Twitter: https://twitter.com/Zapper_HS
Hope you guys enjoy this small introduction to a great new Hearthstone player!

The Best of Tempo Storm Eloise

Eloise cry on stream


Eloise cry on stream

Eloise Cute and Funny Moments Compilation Part 1 [Hearthstone]


My english is not so good but i still want to read all your comments, please leave one telling me what part of the video you liked the most!
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Watch me stream live on Twitch: https://www.twitch.tv/eloise
Follow me on:
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Video Editor: LuffyGoku
Thanks for watching!

Eloise Cute and Funny Moments Compilation Part 1 [Hearthstone]

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